In many organisations, Sales & Marketing are 2 separate divisions, one feeding the other, each thinking the other is subservient.
Nothing is further from the truth. Sales & Marketing are potentially 2 different disciplines, but they both have the same objective: help solve a customer problem.
One does it using sales techniques, the other does it using marketing techniques.
Neither would work without establishing a “know like trust” relationship with the target audience. Listen in for some gems on the topic
